VISUAL IDENTITY
ARCTIC is a restaurant whose mission is to import Scandinavian culture through its dishes and culture, its aim being to transcribe the richness of their history through their gastronomic cuisine.
Arctic
PROJECT
Branding & Visual Identity
ROLE
Project goal
Creation of the visual identity of a Scandinavian restaurant called Arctic scandinavian flavour proposing a revisiting of the Nordic culture.
The objective is to bring a majestic and uncluttered style to the restaurant, in order to give Scandinavian gastronomy its letters of nobility.
The Brief
The brief for this project was to create a prestigious and well-groomed style of the restaurant. Bringing the agricultural and adventurous aspect of Scandinavian countries with the creation of a logo and a graphic charter, a menu, a poster for the for the pre-opening of the restaurant, and business card.In a first step a moodboard was created with collections of ideas and then a storyboard for the video in order to facilitate the creative process !
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